Change Management

The success of organisational change lies in the reactions of the people it’s impacting. Communicating the change, the goals, benefits, and the roles employees are expected to play in that change is critical and is why strategic internal communications is the key to success during transformation projects.

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The business environment of today is driving change at an unprecedented level. In particular, technology change is quickening in pace, requiring businesses to oversee transitions to new processes and procedures on a regular basis.

This has resulted in change management becoming a constant factor within companies to smooth the way for changes to the business.

What hasn’t changed however is the number of change projects that fail, which has remained steady at a rate of

Failure to communicate correctly means employees become uncertain and negative, and aren’t able to see the benefits of the change, or even understand its purpose.

Communication impacts employees' reactions – and because of this, it can determine the outcome of the change.

According to a survey from Statista, the most effective practice in organisational change management is effective communication plans.

In second and third place, respectively, were effective execution of the communication plans and effective identification, measurement and communication of the intended benefits of the change.

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