Our 2022 Planning in Communications Survey is Open
Ask communications professionals if they think planning is important and most will agree it is. However, it seems clear from study after study that planning
A Strategic Approach to Communications
Communication teams that plan are better at delivery.
Strategy
Methodology
GOVERNANCE & TRAINING
Engagement
Measurement
Strategy
Methodology
GOVERNANCE & TRAINING
Engagement
Measurement
Integrated communications are key to strong business performance and making change happen but only if they operate clearly with a process and an end in mind.
We help communications functions make the leap from production house to strategic business partner. We provide the knowledge and tools to be more agile: ready to adapt to business changes, aligned to business strategy and deliver maximum audience engagement.
Our consultants have the expertise and knowledge to guide you to success and make sure communications deliver real value in your organisation.
Our Services
Whether you want to become a more strategic comms function or develop a campaign specific communications plan we can help you deliver on your objectives.
Becoming a strategic communications team
Successful communications teams apply a planful approach to everything they do
Strategic communications teams:
- Implement agile systems & ways of working
- Apply standard processes to defining objectives
- Understand audiences
- Embed common disciplines and skills
- Integrate internal & external messaging
- Measure & evaluate outcomes
We help organisations:
Define standard approaches to their planning
Develop team skills at planning and implementation
Understand the metrics and timing to help frame and track plans
Build stakeholder management processes to ensure plans stay on track
Creating strategic communications campaigns
Getting the planning in place is key to success in any project, from restructuring to change comms we have the experience to take you from objectives through to evaluation.
If you need help developing a plan for your team or a specific initiative we can help you:
- Understand the business objectives you are supporting
- Involve stakeholders
- Work through your objectives, audiences, activities and metrics
- Ensure that all aspects of your external and internal comms are included
- Define your metrics
- Prepare to respond to events and changing needs
We work with teams who need a simple facilitated workshop or with organisations that need more detailed thinking around business needs, audiences and tactics.
Our team brings global expertise in facilitation, research and good practice in managing campaigns and change across a range of sectors and situations.
Crucially, the resulting plan is yours; tailored to your organisation and your resources.
The ICPlan Strategic Services team
Daniel Penton
Daniel Penton is co-founder of ICPlan and lead consultant of ICPlan Strategic Services. Specialising in internal, change and digital communications, he has supported a wide variety of companies including NBC Universal, HSBC, Roche, Lloyds Banking Group and GSK on large scale and complex change programmes. He also leads onboarding for new customers of the ICPlan platform.
Liam FitzPatrick
ICPlan Strategic Services associate Liam FitzPatrick has 25 years of experience in change, PR and internal communication comes both in-house and in consultancy. He has has worked in multiple sectors on change and transformation projects in a wide variety of situations. He is particularly interested in developing teams, research and planning.
To find out how ICPlan can help you deliver transformative change to your corporate communications function get in touch.
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